Privacy Policy

Introduction

At Pawtful ("we," "our," or "us"), we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our mobile application, or purchase our products and services.

By using our services, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our services.

Information We Collect

Personal Information

We may collect the following types of personal information:

• Name, email address, and phone number
• Billing and shipping addresses
• Payment information (processed securely through third-party providers)
• Pet information (breed, age, weight, health conditions)
• Account credentials and preferences
• Communication history with our customer service team

Automatically Collected Information

When you visit our website or use our app, we automatically collect:

• Device information (IP address, browser type, operating system)
• Usage data (pages visited, time spent, links clicked)
• Cookies and similar tracking technologies
• Location data (with your consent)

Information from Third Parties

We may receive information about you from third-party sources, such as:

• Social media platforms (when you connect your account)
• Payment processors and financial institutions
• Analytics and advertising partners
• Veterinary clinics (with your explicit consent)

How We Use Your Information

We use the information we collect for the following purposes:

• Providing Services: To process orders, deliver products, and provide customer support
• Personalization: To create personalized meal plans and recommendations for your pet
• Communication: To send order confirmations, shipping updates, and respond to inquiries
• Marketing: To send promotional offers, newsletters, and product updates (with your consent)
• Improvement: To analyze usage patterns and improve our products and services
• Legal Compliance: To comply with applicable laws, regulations, and legal processes
• Security: To protect against fraud, unauthorized access, and other security threats

Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. However, we may share your information in the following circumstances:

• Service Providers: With trusted third-party vendors who assist us in operating our business (payment processors, shipping partners, IT services)
• Legal Requirements: When required by law, court order, or government request
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• Safety and Security: To protect our rights, property, or safety, or that of our users or the public
• With Your Consent: When you explicitly authorize us to share your information

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of sensitive data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication procedures
• Employee training on data protection practices
• Incident response and breach notification procedures

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal requirements)
• Portability: Request transfer of your data to another service provider
• Restriction: Request limitation of how we process your information
• Objection: Object to certain types of processing
• Withdrawal: Withdraw consent for marketing communications

To exercise these rights, please contact us using the information provided at the end of this policy.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. These technologies help us:

• Remember your preferences and settings
• Analyze website traffic and usage patterns
• Provide personalized content and advertisements
• Improve website functionality and performance

You can control cookie settings through your browser preferences. However, disabling certain cookies may affect website functionality.

Children's Privacy

Our services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately, and we will take steps to remove such information.

International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure that such transfers comply with applicable data protection laws and implement appropriate safeguards to protect your information.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by:

• Posting the updated policy on our website
• Sending email notifications to registered users
• Displaying prominent notices on our website

We encourage you to review this policy periodically to stay informed about how we protect your information.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: